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What We Do
Live experiences connect with consumers like nothing else can.
With our Integrated Partnerships Model, Mirvish looks to truly integrate your brand into the fabric of the theatre experience, providing brands the ability to strategically connect to a sophisticated, affluent and captive audience through a multitude of touch points throughout the fan engagement lifecycle. By forming strategic relationships with brands, we identify the unique synergies between their core values and strategies and compliment them with our renowned artistic programming to build collaborative, mutually beneficial partnerships with measurable results.
World Class Venues
Avg Household Income
Programme is prestigious editorial content providing your brand the ability to connect with millions of sophisticated audience members annually through the print and digital versions.
Strategically connect with our audience during show discovery and the ticket purchase process through targeted placements within mirvish.com.
Create meaningful brand connections and an enhanced experience for the audience utilizing activation areas, product demonstrations and sampling opportunities within our four prestigious venues.
Deliver a targeted message to over 500,000 opt in subscribers through our weekly email or hyper target by production via our pre and post show emails sent to all ticket purchasers.
Deliver your message right into the hands and homes of theatre fans with e-ticket placements and direct to home mail inserts and product samples.
OUT OF HOME
Showcase your brand message up in lights on the Mirvish digital boards at two highly visible locations at the Princess of Wales Theatre (King St West/John St) and the Ed Mirvish Theatre (Yonge St/ Dundas St).
Collaborate with our team on developing unique and authentic branded content providing the audience with interviews, behind the scenes and engaging story telling through our social platforms on all things theatre.
Creating unforgettable moments is our specialty, let us curate an intimate VIP Theatre Experience for your distinguished guests with premium tickets, superb catering and special experiences.
Ingrain your brand into the theatre experience through product placements and displays, branded lounges, suites, lobbies, and bars delivering an always on strategy and being a part of the live experience.
Mirvish Media Kit
Take a deeper look at the Mirvish Partnerships landscape and see the many different ways in which you can activate your brand with our passionate theatre audience. Using the power of our platforms, you’ll be able to connect with your target market and drive business results.MEDIA KIT
You'll find a list of upcoming productions, rates, dates and specs for the Mirvish Programme available in both print and digital formats.Programme Guide
You'll find the complete specs guide for Mirvish media assets including mirvish.com, Mirvish email & Mirvish OOH below.DIGITAL SPECS
In The News
CAA and Mirvish Productions renew partnership to include renaming one of Toronto’s flagship theatres
American Express Canada and Mirvish Productions Unveil New Multi-Year Deal
MEDIA IN CANADA
Muskoka Brewery Taps a New Crowd with Mirvish Deal