Plant a Mirvish, Get a Miracle

The Performing Arts in Canada / Spring 1966

By Ron Evans

When millionaire Edwin Mirvish was a boy, he delivered groceries from his family's debt-ridden store in midtown Toronto on a bicycle.

There was no telephone in the store so the young Mirvish had to pedal from house to house, picking up the orders. Seasoned customers developed a cunning ploy. "... And on the way back from the store", they'd instruct the lad, "stop by the bakery and get me a loaf of bread and pick up my pills at the drug store".

Mirvish always obliged.