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Mirvish Media, Programme Magazine and Mirvish.com

At Mirvish Media, our mission is to transform Toronto’s premier theatres and concert hall into a showcase for your products.

Programme Magazine is an integral & integrated component of the theatre-going experience, actively engaging consumers during theatre performances at the Princess of Wales, the Royal Alexandra, the Ed Mirvish and the Panasonic theatres, as well as Roy Thompson Hall during Toronto Symphony Orchestra performances.

Programme Magazine includes critical cast and credit listings within a sophisticated editorial package geared toward our affluent, educated, outgoing theatre-going audience.  Combining a compelling advertising environment with a superior reading context, Programme is in a class by itself when it comes to reaching high-end readers.

Our recent redesign of Mirvish.com makes online content more organized and visually appealing than ever before. Mirvish.com is loaded with an ever-expanding roster of web-exclusive offerings and is the main portal for ticket purchases.  

In-theatre display, product sampling, ticket and email messaging are also available to Programme advertisers.

To request a copy of our PDF media kit or a customized proposal, please contact:

Catharine Dunlop
Publisher, Programme
t 416 593 7088 x 508
f 416 593 2754